Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
Mode Analytics makes it easy for analysts collaborate and to analyze data in SQL, R, and Python. Mode’s analyst-friendly workflow allows you to query Panoply in SQL then perform complex analytics in R and Python without changing tools. Mode also outputs to Slack for sharing and team collaboration. You can do more faster in Mode with the Panoply one-click integration. The Panoply all-in-one ETL tool expands Mode’s data processing capabilities by uploading data from any source. Panoply saves prep work time because it automatically sorts, processes, and stores all data types in one place. This fully cloud-integrated ETL pipeline continuously streams your latest cleaned data from source to output. So your charts, dashboards, and reports always display the most relevant analytics.