Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
With Count, users get the power of notebook-centric BI and the flexibility of drag-and-drop query creation designed. This innovative BI platform enables users to build and share “data stories” that combine text, charts, and other content to create rich interactive reports that make both data and insights easy to understand. Count’s notebook interface is designed not only for report building, but also for cleaning data, building internal apps, and producing data dictionaries and other reference materials. Plus, Count is fully GDPR compliant and doesn’t store your data on its servers so your data is secure and you can get started in minutes.