Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their e-commerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the e-commerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
With Birst’s user-friendly BI tools, enterprise users can get analytics on their data with one click. Big data is stored and processed on the cloud and shareable on multiple devices. Even the most complex business processes can be easily programmed into Birst for fast access. This platform’s built-in machine learning-based advanced algorithms and agile architecture meet the growing needs of enterprise business—speed, monetization, security and managed data sharing. Panoply with Birst saves you time and effort by continuously uploading, sorting and simplifying your data. This all-in-one ETL pipeline streams your processed, most relevant data in real time to your storage and output. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse.