Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
Open source Looker Studio is a data analytics tool that anyone with a Google account can access. It includes a gallery of pre-built report templates, and you can add your own custom-built reports to your gallery. It’s easy to connect to your data sources or add multiple data sources to a single report. This user-friendly BI tool builds custom-designed visuals that can be shared with individuals, groups, or the public, and it supports real-time collaboration. In the experimental Data Labs Explorer, you can view, edit, and examine your charts and data. Add enterprise-level support and functionality to your Looker Studio projects with the Panoply integration. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse. This AI-driven all-in-one pipeline quickly and securely processes even big data projects in a continuous stream from extraction to output in your analytics charts and visualizations.