Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
CARTO collects and analyzes location data to solve spatial problems and provide business outcomes. It uploads your spatial data, enriches it, and performs geospatial analysis. This BI tool provides geodata analytics, workflow integration, and million-point visualizations. Data scientists can use CARTO to simplify location data prep and collection. It interacts with your preexisting libraries and functions, or you can use its out-of-the-box spatial analysis models. CARTO’s development tools include its own visualization libraries, app development, scalability, data APIs, geocoding, and more. CARTO can run even faster and more powerfully with the Panoply integration. The automated Panoply pipeline continuously streams the entire ETL flow from input to processing to output and storage. Panoply offers the security, power, and speed of the only fully integrated cloud service that combines an automated ETL with a data warehouse.