On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Zoho Analytics is a self-service business intelligence and reporting tool that creates embeddable data visualizations and shareable dashboards. With this BI tool, users can extract and blend big data from multiple sources to populate reports and dashboards with their business insights. Zoho Analytics’ user-friendly UI and visualization tools make it easy for even non-programmers to get relevant analytics from their business data. A built-in AI automatically produces reports and widgets in answer to your typed questions and alerts you of any outliers or anomalies.
You can add enterprise-level power, speed, and security to your Zoho Analytics data operations with the Panoply integration. Panoply’s AI-driven data pipeline streamlines and manages the entire ETL process for you. It’s the only fully integrated cloud service that combines an automated ETL with a smart data warehouse.