On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to e-commerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Both non-programmers and pro-level designers can take advantage of Metabase’s user-friendly data analytics feature. This BI tool has built-in queries and visualizations, so no SQL coding is needed to get results. But with Metabase’s SQL interface, designers can write their own custom queries and share the results with their teams. And even beginners can create their own shareable dashboards. When you add the Panoply Metabase integration, the entire ETL process is managed securely and automatically. ETL is the flow that powers any data operations. Panoply’s all-in-one pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It sorts, simplifies and manages your data in one place, so you save time and effort on prep work. And your latest data is always processed and streamed in real time to your Metabase queries and dashboards.