On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to e-commerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Microsoft Power BI is a data analytics and sharing platform that works on-premises or on the cloud. This industry-leading BI tool scales to fit small jobs or big enterprise datasets. With Power BI, developers can easily add custom interactive dashboards, visuals, and reports to their apps and websites. Its permissions function gives the right people the right access to your data. Power BI connects to hundreds of data sources and outputs to any device. Add even more power and speed to Power BI with the Panoply integration. The Panoply ETL tool saves data prep time and effort by automatically uploading, sorting, and storing all your source data in one place. This all-in-one ETL pipeline manages and continuously streams the entire data flow process from input to output.