PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Zoho Analytics is a self-service business intelligence and reporting tool that creates embeddable data visualizations and shareable dashboards. With this BI tool, users can extract and blend big data from multiple sources to populate reports and dashboards with their business insights. Zoho Analytics’ user-friendly UI and visualization tools make it easy for even non-programmers to get relevant analytics from their business data. A built-in AI automatically produces reports and widgets in answer to your typed questions and alerts you of any outliers or anomalies.
You can add enterprise-level power, speed, and security to your Zoho Analytics data operations with the Panoply integration. Panoply’s AI-driven data pipeline streamlines and manages the entire ETL process for you. It’s the only fully integrated cloud service that combines an automated ETL with a smart data warehouse.