On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Open source Looker Studio is a data analytics tool that anyone with a Google account can access. It includes a gallery of pre-built report templates, and you can add your own custom-built reports to your gallery. It’s easy to connect to your data sources or add multiple data sources to a single report. This user-friendly BI tool builds custom-designed visuals that can be shared with individuals, groups, or the public, and it supports real-time collaboration. In the experimental Data Labs Explorer, you can view, edit, and examine your charts and data. Add enterprise-level support and functionality to your Looker Studio projects with the Panoply integration. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse. This AI-driven all-in-one pipeline quickly and securely processes even big data projects in a continuous stream from extraction to output in your analytics charts and visualizations.