PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
Open source Looker Studio is a data analytics tool that anyone with a Google account can access. It includes a gallery of pre-built report templates, and you can add your own custom-built reports to your gallery. It’s easy to connect to your data sources or add multiple data sources to a single report. This user-friendly BI tool builds custom-designed visuals that can be shared with individuals, groups, or the public, and it supports real-time collaboration. In the experimental Data Labs Explorer, you can view, edit, and examine your charts and data. Add enterprise-level support and functionality to your Looker Studio projects with the Panoply integration. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse. This AI-driven all-in-one pipeline quickly and securely processes even big data projects in a continuous stream from extraction to output in your analytics charts and visualizations.