PPC relies on data. Panoply seamlessly integrates with all of your Google Ads (formerly Google Adwords) data, allowing you to thoroughly analyze your clicks and drive actionable changes to your campaigns. Google Ads is the pay per click online advertising tool used by Google search engines, their apps, and their Adsense partners. The data from these campaigns is a critical tool in marketing optimization. With Panoply, you can easily import and analyze all of your Ads data, cross reference it to other data sources within your warehouse, and determine where to put your budget to maximize your ROI, all with Panoply’s enhanced features and desirable user interface. Panoply’s end-to-end data management system makes it much easier to successfully utilize all of your Google Ads data.
With Birst’s user-friendly BI tools, enterprise users can get analytics on their data with one click. Big data is stored and processed on the cloud and shareable on multiple devices. Even the most complex business processes can be easily programmed into Birst for fast access. This platform’s built-in machine learning-based advanced algorithms and agile architecture meet the growing needs of enterprise business—speed, monetization, security and managed data sharing. Panoply with Birst saves you time and effort by continuously uploading, sorting and simplifying your data. This all-in-one ETL pipeline streams your processed, most relevant data in real time to your storage and output. Panoply is the only fully integrated cloud service that combines an automated ETL with a data warehouse.