Criteria Performance Report
Dimensions related to Google Ads ad group targeting criteria like keywords, age range and location. Metrics include clicks, impressions, and cost.
AdGroup Performance Report
Metrics and dimensions related to Google Ads ad groups and their parent campaigns. Metrics include clicks, impressions, and cost.
Ad Performance Report
Dimensions related to the Google Ads ads and their final URLs. This report includes conversion data.
Search Query Performance Report
Dimension and metrics associated with Google Ads search queries that keywords that targeted them. Metrics include impression, clicks and cost.
Display Keyword Performance Report
Display Network and YouTube Network metrics including bid and cost aggregated at the keyword level.