Panoply is an all-in-one data management platform built for Marketing Ops Managers to help them quickly ingest and combine all their disparate data sources in one place. Panoply is a great tool for marketing automation because it automates data integration and optimizes query performance without requiring ongoing data warehouse maintenance tasks. In just minutes you can aggregate all the data you collect from marketing automation services into Panoply’s easy to setup cloud data warehouse, where you can combine it with over 100 other popular data sources - without the help of your IT team or the need for an ETL tool.
With Panoply you can combine your marketing automation data sources, including SalesForce Cloud, Bitly, Contact Pigeon, Cordial, Mailjet, DoubleClick, Mandrill,Marketo, Eloqua, and Google Adwords - to name just a few, and combine them with any eCommerce, sales, CRM, or product analytics data to validate sales and marketing attribution, assess target accounts for ABM campaign performance, and track other mission-critical advertising, web, customer, and marketing analytics. You can even seamlessly connect all your data in Panoply to any BI visualization tool to gain lightning-fast insights and run your reporting dashboards 10x faster.