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Gain critical actionable insights, help sort out all your attributions, and calculate ROI from raw data with lightning speed. Tracking marketing and ad campaigns across diverse media channels results in vast amounts of data for marketing analysts to process, sort, and analyze. For analysts at companies big and small, this is becoming an increasing challenge - how can analysts gain critical actionable insights, sort attributions, and calculate ROI from raw data in near real-time?
The first step to tackle this challenge is setting up an agile, smart cloud data warehouse that can automatically ingest and transform vast amounts of raw marketing and ad tracking data in minutes, not days, and render it immediately ready for querying. That’s where Panoply comes in.