Gain critical actionable insights to help boost revenue and customer retention. Every publisher and media company gathers large amounts of data on their readers’ content consumption & engagement, advertiser revenue metrics, promotional marketing campaign tracking, and other mission critical activities to boost revenue, site traffic, and customer retention.
Data-centric online publishers and digital media companies need a data warehouse that is powerful and elastic enough to upload vast & disparate data sources and seamlessly connect them to any visualization tool they need. With the volume and type of data constantly growing and changing, its become costly, time consuming, and difficult for media companies to upload and analyse all their data. Data analysts at these companies have become increasingly dependent on IT and engineering teams to ingest the data and transform it for querying.
Many media industry companies struggle with the problem of isolated data within rigid data warehouse infrastructure, which in turn cause delays to actionable insights, affecting their agility to carry out crucial business decisions, in near-real time, to boost revenue, improve customer retention, and track their promotional marketing campaigns.
Panoply - a smart data warehouse that accommodates all the data a media and online publishers need, immediately solves this problem by empowering data analysts to upload and access any data source they need and have it automatically modeled & seamlessly connected to their visualization tool of choice, and ready to be queried in minutes, not days - without the need of endless coding or help from IT engineers.