Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
With the Holistics platform, data analysts can build custom, interactive dashboards, queries and visualizations and share them with Slack or email. Holistics is an all-in-one data processing platform that connects your existing data sources to automated reports, data tables and ETL. Other powerful features include drop-and-drag data modeling, real-time metrics and visualizations, ad hoc queries and query templates, and a SQL editor. By adding the Panoply integration to Holistics, your data analytics and transmission are fast, relevant and efficient. Panoply automatically sorts, simplifies, stores and manages your big data, saving you valuable processing and prep time. Its automated ETL pipeline continuously streams your most current data to the client side. With Panoply, your sensitive data is always secure in the only ETL that integrates a cloud service with a data warehouse.