On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Let’s face it: R may be your preferred way to do to perform machine learning and analytics. It has everything: dplyr, gglot, and shiny—maybe your own packages. But your business users just can’t hang. Supporting both is no problem with Panoply. We make it easy to sync data from 30+ data sources to multiple analytics tools, no code required.
Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between R and the BI tool your coworkers rely on—power both with Panoply.