On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
KNIME is an open source platform that analyzes and integrates data and designs apps, services and reusable components. Machine learning, AI and predictive modeling are some of the advanced features of this powerful BI tool. With over 2000 modules, you can build your own end-to-end workflow or use one of hundreds of sample workflows to get started fast. Make your KNIME analytics work even faster by adding Panoply with one click. The Panoply KNIME integrator automates all the ETL work for you. It uploads data from any source in minutes, stores it in one place, and then simplifies and sorts the data. The all-in-one Panoply data stack seamlessly updates KNIME output in real time when your source data changes. So your KNIME analysis results are always clean, relevant and up to date.