Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
KNIME is an open source platform that analyzes and integrates data and designs apps, services and reusable components. Machine learning, AI and predictive modeling are some of the advanced features of this powerful BI tool. With over 2000 modules, you can build your own end-to-end workflow or use one of hundreds of sample workflows to get started fast. Make your KNIME analytics work even faster by adding Panoply with one click. The Panoply KNIME integrator automates all the ETL work for you. It uploads data from any source in minutes, stores it in one place, and then simplifies and sorts the data. The all-in-one Panoply data stack seamlessly updates KNIME output in real time when your source data changes. So your KNIME analysis results are always clean, relevant and up to date.