Brands are your customer-facing identities. They might represent multiple products or services, or they might literally be multiple brands owned and represented by your company.
When support requests arrive in Zendesk Support, they can be assigned to a Group. A ticket can never be assigned to an agent without also being assigned to a Group.
You can send an invitation to one or multiple recipients to take an NPS survey. You can use an API to set up a continuous delivery of NPS survey invites to your defined recipients.
Every NPS survey is delivered to one or multiple recipients. For most businesses that use Zendesk Support, the recipients are customers. Agents and admins will never receive surveys.
When a recipient responds to an NPS survey, their rating, comment, and last survey date are captured. You can export the responses for your individual NPS survey by using this resource.