Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.