No matter your campaign goals, LinkedIn ads lets you set your own budget and create effective advertising that targets over 630 million active professionals to reach your ideal customer. Panoply makes it easy to load LinkedIn advertising data into your own cloud-based data warehouse using a simplified E-L-T approach that gives data analysts more flexibility and control.
Advertisers can collect ad performance and display targeting data directly from the LinkedIn Ads API without having to write a single line of code. Storing the data in Panoply also makes it easy to combine Linkedin Ads data with other advertising data sources for multi-channel analysis. Connect Panoply to any BI tool with an ODBC connection to visualize and analyze all your Linkedin Ads data. Setup takes minutes so you can spend more time optimizing and less time maintaining brittle data pipelines.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.