HubSpot

HubSpot is a marketing automation platform that promotes products related to sales, advertising, inbound marketing, and customer service.

Syncing your [[data_source]] data into your Panoply data warehouse makes it easy to integrate with all your relevant business data for easy, up-to-date, and replicable analysis.

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HubSpot Data Warehouse

Panoply allows you to easily combine HubSpot data with hundreds of sources
Data sources commonly paired with HubSpot
HubSpot + Google Analytics
Google Analytics
Analytics
HubSpot + Google Sheets
Google Sheets
Files
HubSpot + Google Ads
Google Ads
Ads
HubSpot + Salesforce
Salesforce
CRM
HubSpot + Amazon S3
Amazon S3
Services
HubSpot + Facebook Pages
Facebook Pages
Social
HubSpot + MySQL
MySQL
Databases
HubSpot + Zendesk
Zendesk
Customer Support
HubSpot + MongoDB
MongoDB
Databases
HubSpot + Stripe
Stripe
Payment Processing
HubSpot + Facebook Posts
Facebook Posts
Social
HubSpot + PostgreSQL
PostgreSQL
Databases
HubSpot + Facebook Ads
Facebook Ads
Ads
HubSpot + Shopify
Shopify
Ecommerce
HubSpot + JSON
JSON
Files
HubSpot + Microsoft Azure SQL Data Warehouse
Microsoft Azure SQL Data Warehouse
Data Warehouses
HubSpot + Microsoft Excel
Microsoft Excel
Files
HubSpot + Twitter
Twitter
Social
HubSpot + BigQuery
BigQuery
Data Warehouses
HubSpot + CSV
CSV
Files
HubSpot + Google Cloud Datastore
Google Cloud Datastore
Cloud Storage
HubSpot + Google Search Console
Google Search Console
Analytics
HubSpot + Instagram for Business
Instagram for Business
Social
HubSpot + LinkedIn Ads
LinkedIn Ads
Ads
HubSpot + Segment
Segment
Analytics
HubSpot + Xero
Xero
Accounting
HubSpot + Twitter Ads
Twitter Ads
Ads
HubSpot + Woocommerce
Woocommerce
Ecommerce
HubSpot + Marketo
Marketo
Marketing Automation
HubSpot + Asana
Asana
Project Management
HubSpot + Intercom
Intercom
Sales
HubSpot + Amazon DynamoDB
Amazon DynamoDB
Databases
HubSpot + AppsFlyer
AppsFlyer
Mobile
HubSpot + Bing Ads
Bing Ads
Ads
HubSpot + Delighted
Delighted
Customer Support
HubSpot + Elasticsearch
Elasticsearch
Databases
HubSpot + GitHub
GitHub
Developer Tools
HubSpot + Google Analytics Ecommerce
Google Analytics Ecommerce
Ecommerce
HubSpot + Google Cloud Storage
Google Cloud Storage
Cloud Storage
HubSpot + MailChimp
MailChimp
Marketing Automation
HubSpot + Microsoft SQL Server
Microsoft SQL Server
Databases
HubSpot + Pardot
Pardot
CRM
HubSpot + Redshift
Redshift
Data Warehouses
HubSpot + Twilio
Twilio
Developer Tools
HubSpot + Upload Data
Upload Data
Files
HubSpot + Wordpress
Wordpress
Databases
HubSpot + Zoho CRM
Zoho CRM
CRM
HubSpot + Tray.io
Tray.io
Services
HubSpot + Google Drive
Google Drive
Files
HubSpot + Magento
Magento
Ecommerce
HubSpot + Snowplow
Snowplow
Analytics
HubSpot + Zapier
Zapier
Services
HubSpot + AdRoll
AdRoll
Ads
HubSpot + AfterShip
AfterShip
Retail
HubSpot + Amazon Aurora PostgreSQL
Amazon Aurora PostgreSQL
Databases
HubSpot + Amazon Cloudfront
Amazon Cloudfront
Services
HubSpot + Amazon Kinesis Firehose
Amazon Kinesis Firehose
Services
HubSpot + Apple Search Ads
Apple Search Ads
Ads
HubSpot + Autopilot
Autopilot
Marketing Automation
HubSpot + Azure Blob Storage
Azure Blob Storage
Cloud Storage
HubSpot + Braintree Payments
Braintree Payments
Payment Processing
HubSpot + Branch
Branch
Analytics
HubSpot + BranchTrack
BranchTrack
Sales
HubSpot + Codat
Codat
Accounting
HubSpot + Contact Pigeon
Contact Pigeon
Marketing Automation
HubSpot + Contentful
Contentful
Services
HubSpot + Crashlytics
Crashlytics
Developer Tools
HubSpot + Criteo
Criteo
Retail
HubSpot + Customer.io
Customer.io
Marketing Automation
HubSpot + Desk
Desk
Sales
HubSpot + Drip
Drip
Ecommerce
HubSpot + Eloqua
Eloqua
Marketing Automation
HubSpot + Enchant
Enchant
Customer Support
HubSpot + FormKeep
FormKeep
Marketing Automation
HubSpot + Freshdesk
Freshdesk
Customer Support
HubSpot + Front
Front
Project Management
HubSpot + GitLab
GitLab
Developer Tools
HubSpot + Google Cloud SQL MySQL
Google Cloud SQL MySQL
Databases
HubSpot + Google Cloud SQL Postgres
Google Cloud SQL Postgres
Cloud Storage
HubSpot + Harvest
Harvest
Project Management
HubSpot + Help Scout
Help Scout
Customer Support
HubSpot + IBM DB2
IBM DB2
Developer Tools
HubSpot + Iterable
Iterable
Marketing Automation
HubSpot + Klaviyo
Klaviyo
Ecommerce
HubSpot + Mailjet
Mailjet
Marketing Automation
HubSpot + MariaDB
MariaDB
Databases
HubSpot + Mavenlink
Mavenlink
Project Management
HubSpot + NetSuite
NetSuite
Accounting
HubSpot + Oracle Database
Oracle Database
Databases
HubSpot + Particle
Particle
Services
HubSpot + Pinterest
Pinterest
Social
HubSpot + Pipedrive
Pipedrive
Sales
HubSpot + Pivotal Tracker
Pivotal Tracker
Project Management
HubSpot + QuickBase
QuickBase
Developer Tools
HubSpot + Quickbooks
Quickbooks
Accounting
HubSpot + Recharge
Recharge
Payment Processing
HubSpot + Recurly
Recurly
Payment Processing
HubSpot + Referral SaasQuatch
Referral SaasQuatch
Marketing Automation
HubSpot + SFTP
SFTP
Services
HubSpot + Sailthru
Sailthru
Marketing Automation
HubSpot + Salesforce IQ
Salesforce IQ
Sales
HubSpot + Salesforce Marketing Cloud
Salesforce Marketing Cloud
Marketing Automation
HubSpot + Selligent
Selligent
Marketing Automation
HubSpot + SendGrid
SendGrid
Marketing Automation
HubSpot + Sendwithus
Sendwithus
Marketing Automation
HubSpot + Shippo
Shippo
Ecommerce
HubSpot + Sparkpost
Sparkpost
Marketing Automation
HubSpot + Spree Commerce
Spree Commerce
Ecommerce
HubSpot + Square
Square
Payment Processing
HubSpot + Taboola
Taboola
Ads
HubSpot + Trello
Trello
Project Management
HubSpot + Urban Airship
Urban Airship
Services
HubSpot + Vero
Vero
Social
HubSpot + Webhooks
Webhooks
Developer Tools
HubSpot + Zendesk Chat
Zendesk Chat
Customer Support
HubSpot + Zendesk Sell
Zendesk Sell
CRM
HubSpot + Zuora
Zuora
Services
HubSpot + optimizely
optimizely
Marketing Automation
HubSpot + Dropbox
Dropbox
Files
HubSpot + Heroku Postgres
Heroku Postgres
Databases

Modernizing HubSpot

What is data integration?

Your HubSpot data is valuable, but it's way more valuable when it can be analyzed alongside data from other sources to create a whole picture of your business. Data integration allows you to see all the inputs and outputs of your business side by side: the cost with the benefit, and the what with the why.

Without the right tools, your data integration efforts can quickly turn into a mess of partially merged spreadsheets that are out of data almost as soon as analysts get their hands on them. With a data warehouse, data integration gets significantly easier. Instead of constantly scrambling to keep your data merged and up-to-date across your organization, you’ll have all your data in one place with a consistent format, creating an always-up-to-date, single source of truth for business intelligence and other analytical applications.

Benefits of a data warehouse

Data warehouses are purpose-built for providing access to data: Data is stored in the cloud and regularly synced, so there is no need to bother with frequent CSV downloads or worry about API limits or excessive demand on an application.

With a data warehouse, All your data is stored in pre-processed tables, ready for integrated analysis with SQL or other BI tools. You own your data. No need to worry about losing data when changing vendors or APIs are deprecated. What you collect, you keep. Compared to the mess created by relying on separate operational systems like application databases, CRMs, file systems, or ecommerce platforms, choosing a data warehouse should be a no brainer.

Your HubSpot data warehouse

If the idea of designing, building and maintaining a data warehouse sounds too complex, don’t worry. Panoply is a data warehouse as a service, so there’s no need to manage complex infrastructure or build out a data engineering team to realize the benefits of a data warehouse.

With Panoply, your data will be optimized for analysis—data is automatically structured for analytics, and our system is optimized for reading it quickly and efficiently. Our suite of 80+ integrations lets you connect almost any BI tool or data source to a single data warehouse, meaning you’ll get the same results across all tools. Panoply data warehouses allow for unlimited users and queries, with secure but agile data access management that let you control who can access data at the individual table level. In short, there’s no easier way for your team to access your {data source} data and integrate it with other business data and analytical tools.

Panoply makes your HubSpot data accessible
so you can analyze it

Expected HubSpot Data
Here’s a sample of the HubSpot data that you can sync, store, and access with Panoply:
Campaigns
The Campaigns resource is Panoply's abstraction of HubSpot's Email Events API. This resource is used to get information about events generated by marketing emails or email campaigns sent through a HubSpot account.
Companies
The Companies resource represents company records that store information about a business or organization. This information may include any statistics created from email marketing campaigns, among others.
Contacts
The Contacts resource refers to stored information about individuals. Panoply uses this resource to retrieve contact data in your account and stockpile in in our database.
Deals
The Deals resource represents an ongoing transaction that a sales team is pursuing with a contact or a company. It's tracked through pipeline stages until won or lost.
Engagement
The Engagements resource store data from CRM actions, including notes, tasks, email, meetings, and calls. At a minimum, engagements should be associated with at least one CRM record.
Forms
The Forms resource represents the forms that have been created in your HubSpot account. They gather essential information about your visitors and contacts and are used to generate website leads.
Owners
The Owners resource represents the owners that are available for an account. HubSpot uses owners to assign specific users to various categories. Any HubSpot user with access to contacts can be assigned as an owner.
Pipelines
The Pipelines resource represents the pipelines created for an account. A pipeline describes progress towards a goal involving discrete stages. Currently, the HubSpot object types that support pipelines are Deals and Tickets.

Screenshots

It just works and it's smart. Panoply solves all of the admin headaches and gives my clients a performant and easy-to-use data warehouse.
Aron Clymer - Dataclymer
Read the customer success story

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