Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
With the Holistics platform, data analysts can build custom, interactive dashboards, queries and visualizations and share them with Slack or email. Holistics is an all-in-one data processing platform that connects your existing data sources to automated reports, data tables and ETL. Other powerful features include drop-and-drag data modeling, real-time metrics and visualizations, ad hoc queries and query templates, and a SQL editor. By adding the Panoply integration to Holistics, your data analytics and transmission are fast, relevant and efficient. Panoply automatically sorts, simplifies, stores and manages your big data, saving you valuable processing and prep time. Its automated ETL pipeline continuously streams your most current data to the client side. With Panoply, your sensitive data is always secure in the only ETL that integrates a cloud service with a data warehouse.