SparkPost is an automated email delivery service that manages, monitors, and collects data for transactional email marketing campaigns. Panoply’s SparkPost integration loads the data directly from SparkPost into your own cloud data warehouse. The process takes only a few minutes, and your data is instantly available to combine and connect with any of your other data sources, all without maintaining an ELT process.
Panoply’s data analysis and reporting tools make it easier for analysts to discover more from your SparkPost data, including email marketing optimization strategies, engagement opportunities, and more. With the ability to query and generate reports from within the platform, Panoply replaces the need for a complicated and costly data infrastructure.