Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
Both non-programmers and pro-level designers can take advantage of Metabase’s user-friendly data analytics feature. This BI tool has built-in queries and visualizations, so no SQL coding is needed to get results. But with Metabase’s SQL interface, designers can write their own custom queries and share the results with their teams. And even beginners can create their own shareable dashboards. When you add the Panoply Metabase integration, the entire ETL process is managed securely and automatically. ETL is the flow that powers any data operations. Panoply’s all-in-one pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It sorts, simplifies and manages your data in one place, so you save time and effort on prep work. And your latest data is always processed and streamed in real time to your Metabase queries and dashboards.