On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
IBM Cognos Analytics is a self-service AI-driven analytics platform designed to meet the business intelligence needs of individuals and enterprises. This paid BI tool uses pattern detection to create complex visualizations and provide answers to your own unique data questions.
Get your analysis results faster and always up to date with Panoply’s IBM Cognos integration. Panoply uploads data in minutes and sorts, simplifies and manages for you. Its all-in-one automated ETL pipeline speeds your data processing and seamlessly updates IBM Cognos with the most current data. And you get the security, reliability and reach of the Amazon AWS cloud with Panoply.