Bing Ads

Bing Ads is a search engine marketing (SEM) platform that offers advertising services on Yahoo! And Bing’s search engines to paying users.

Syncing your [[data_source]] data into your Panoply data warehouse makes it easy to integrate with all your relevant business data for easy, up-to-date, and replicable analysis.

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Bing Ads Data Warehouse

Panoply allows you to easily combine Bing Ads data with hundreds of sources
Data sources commonly paired with Bing Ads
Bing Ads + Google Analytics
Google Analytics
Analytics
Bing Ads + Google Ads
Google Ads
Ads
Bing Ads + Google Sheets
Google Sheets
Files
Bing Ads + Facebook Pages
Facebook Pages
Social
Bing Ads + Amazon S3
Amazon S3
Services
Bing Ads + Salesforce
Salesforce
CRM
Bing Ads + Facebook Posts
Facebook Posts
Social
Bing Ads + Instagram for Business
Instagram for Business
Social
Bing Ads + Twitter
Twitter
Social
Bing Ads + MailChimp
MailChimp
Marketing Automation
Bing Ads + MySQL
MySQL
Databases
Bing Ads + HubSpot
HubSpot
CRM
Bing Ads + PostgreSQL
PostgreSQL
Databases
Bing Ads + MongoDB
MongoDB
Databases
Bing Ads + Facebook Ads
Facebook Ads
Ads
Bing Ads + Shopify
Shopify
Ecommerce
Bing Ads + Zendesk
Zendesk
Customer Support
Bing Ads + JSON
JSON
Files
Bing Ads + Microsoft Azure SQL Data Warehouse
Microsoft Azure SQL Data Warehouse
Data Warehouses
Bing Ads + Microsoft Excel
Microsoft Excel
Files
Bing Ads + BigQuery
BigQuery
Data Warehouses
Bing Ads + CSV
CSV
Files
Bing Ads + Google Cloud Datastore
Google Cloud Datastore
Cloud Storage
Bing Ads + Google Search Console
Google Search Console
Analytics
Bing Ads + LinkedIn Ads
LinkedIn Ads
Ads
Bing Ads + Segment
Segment
Analytics
Bing Ads + Stripe
Stripe
Payment Processing
Bing Ads + Xero
Xero
Accounting
Bing Ads + Twitter Ads
Twitter Ads
Ads
Bing Ads + Woocommerce
Woocommerce
Ecommerce
Bing Ads + Marketo
Marketo
Marketing Automation
Bing Ads + Asana
Asana
Project Management
Bing Ads + Intercom
Intercom
Sales
Bing Ads + Amazon DynamoDB
Amazon DynamoDB
Databases
Bing Ads + AppsFlyer
AppsFlyer
Mobile
Bing Ads + Delighted
Delighted
Customer Support
Bing Ads + Elasticsearch
Elasticsearch
Databases
Bing Ads + GitHub
GitHub
Developer Tools
Bing Ads + Google Analytics Ecommerce
Google Analytics Ecommerce
Ecommerce
Bing Ads + Google Cloud Storage
Google Cloud Storage
Cloud Storage
Bing Ads + Microsoft SQL Server
Microsoft SQL Server
Databases
Bing Ads + Pardot
Pardot
CRM
Bing Ads + Redshift
Redshift
Data Warehouses
Bing Ads + Twilio
Twilio
Developer Tools
Bing Ads + Upload Data
Upload Data
Files
Bing Ads + Wordpress
Wordpress
Databases
Bing Ads + Zoho CRM
Zoho CRM
CRM
Bing Ads + Tray.io
Tray.io
Services
Bing Ads + Google Drive
Google Drive
Files
Bing Ads + Magento
Magento
Ecommerce
Bing Ads + Snowplow
Snowplow
Analytics
Bing Ads + Zapier
Zapier
Services
Bing Ads + AdRoll
AdRoll
Ads
Bing Ads + AfterShip
AfterShip
Retail
Bing Ads + Amazon Aurora PostgreSQL
Amazon Aurora PostgreSQL
Databases
Bing Ads + Amazon Cloudfront
Amazon Cloudfront
Services
Bing Ads + Amazon Kinesis Firehose
Amazon Kinesis Firehose
Services
Bing Ads + Apple Search Ads
Apple Search Ads
Ads
Bing Ads + Autopilot
Autopilot
Marketing Automation
Bing Ads + Azure Blob Storage
Azure Blob Storage
Cloud Storage
Bing Ads + Braintree Payments
Braintree Payments
Payment Processing
Bing Ads + Branch
Branch
Analytics
Bing Ads + BranchTrack
BranchTrack
Sales
Bing Ads + Codat
Codat
Accounting
Bing Ads + Contact Pigeon
Contact Pigeon
Marketing Automation
Bing Ads + Contentful
Contentful
Services
Bing Ads + Crashlytics
Crashlytics
Developer Tools
Bing Ads + Criteo
Criteo
Retail
Bing Ads + Customer.io
Customer.io
Marketing Automation
Bing Ads + Desk
Desk
Sales
Bing Ads + Drip
Drip
Ecommerce
Bing Ads + Eloqua
Eloqua
Marketing Automation
Bing Ads + Enchant
Enchant
Customer Support
Bing Ads + FormKeep
FormKeep
Marketing Automation
Bing Ads + Freshdesk
Freshdesk
Customer Support
Bing Ads + Front
Front
Project Management
Bing Ads + GitLab
GitLab
Developer Tools
Bing Ads + Google Cloud SQL MySQL
Google Cloud SQL MySQL
Databases
Bing Ads + Google Cloud SQL Postgres
Google Cloud SQL Postgres
Cloud Storage
Bing Ads + Harvest
Harvest
Project Management
Bing Ads + Help Scout
Help Scout
Customer Support
Bing Ads + IBM DB2
IBM DB2
Developer Tools
Bing Ads + Iterable
Iterable
Marketing Automation
Bing Ads + Klaviyo
Klaviyo
Ecommerce
Bing Ads + Mailjet
Mailjet
Marketing Automation
Bing Ads + MariaDB
MariaDB
Databases
Bing Ads + Mavenlink
Mavenlink
Project Management
Bing Ads + NetSuite
NetSuite
Accounting
Bing Ads + Oracle Database
Oracle Database
Databases
Bing Ads + Particle
Particle
Services
Bing Ads + Pinterest
Pinterest
Social
Bing Ads + Pipedrive
Pipedrive
Sales
Bing Ads + Pivotal Tracker
Pivotal Tracker
Project Management
Bing Ads + QuickBase
QuickBase
Developer Tools
Bing Ads + Quickbooks
Quickbooks
Accounting
Bing Ads + Recharge
Recharge
Payment Processing
Bing Ads + Recurly
Recurly
Payment Processing
Bing Ads + Referral SaasQuatch
Referral SaasQuatch
Marketing Automation
Bing Ads + SFTP
SFTP
Services
Bing Ads + Sailthru
Sailthru
Marketing Automation
Bing Ads + Salesforce IQ
Salesforce IQ
Sales
Bing Ads + Salesforce Marketing Cloud
Salesforce Marketing Cloud
Marketing Automation
Bing Ads + Selligent
Selligent
Marketing Automation
Bing Ads + SendGrid
SendGrid
Marketing Automation
Bing Ads + Sendwithus
Sendwithus
Marketing Automation
Bing Ads + Shippo
Shippo
Ecommerce
Bing Ads + Sparkpost
Sparkpost
Marketing Automation
Bing Ads + Spree Commerce
Spree Commerce
Ecommerce
Bing Ads + Square
Square
Payment Processing
Bing Ads + Taboola
Taboola
Ads
Bing Ads + Trello
Trello
Project Management
Bing Ads + Urban Airship
Urban Airship
Services
Bing Ads + Vero
Vero
Social
Bing Ads + Webhooks
Webhooks
Developer Tools
Bing Ads + Zendesk Chat
Zendesk Chat
Customer Support
Bing Ads + Zendesk Sell
Zendesk Sell
CRM
Bing Ads + Zuora
Zuora
Services
Bing Ads + optimizely
optimizely
Marketing Automation
Bing Ads + Dropbox
Dropbox
Files
Bing Ads + Heroku Postgres
Heroku Postgres
Databases

Modernizing Bing Ads

What is data integration?

Your Bing Ads data is valuable, but it's way more valuable when it can be analyzed alongside data from other sources to create a whole picture of your business. Data integration allows you to see all the inputs and outputs of your business side by side: the cost with the benefit, and the what with the why.

Without the right tools, your data integration efforts can quickly turn into a mess of partially merged spreadsheets that are out of data almost as soon as analysts get their hands on them. With a data warehouse, data integration gets significantly easier. Instead of constantly scrambling to keep your data merged and up-to-date across your organization, you’ll have all your data in one place with a consistent format, creating an always-up-to-date, single source of truth for business intelligence and other analytical applications.

Benefits of a data warehouse

Data warehouses are purpose-built for providing access to data: Data is stored in the cloud and regularly synced, so there is no need to bother with frequent CSV downloads or worry about API limits or excessive demand on an application.

With a data warehouse, All your data is stored in pre-processed tables, ready for integrated analysis with SQL or other BI tools. You own your data. No need to worry about losing data when changing vendors or APIs are deprecated. What you collect, you keep. Compared to the mess created by relying on separate operational systems like application databases, CRMs, file systems, or ecommerce platforms, choosing a data warehouse should be a no brainer.

Your Bing Ads data warehouse

If the idea of designing, building and maintaining a data warehouse sounds too complex, don’t worry. Panoply is a data warehouse as a service, so there’s no need to manage complex infrastructure or build out a data engineering team to realize the benefits of a data warehouse.

With Panoply, your data will be optimized for analysis—data is automatically structured for analytics, and our system is optimized for reading it quickly and efficiently. Our suite of 80+ integrations lets you connect almost any BI tool or data source to a single data warehouse, meaning you’ll get the same results across all tools. Panoply data warehouses allow for unlimited users and queries, with secure but agile data access management that let you control who can access data at the individual table level. In short, there’s no easier way for your team to access your {data source} data and integrate it with other business data and analytical tools.

Panoply makes your Bing Ads data accessible
so you can analyze it

Expected Bing Ads Data
Here’s a sample of the Bing Ads data that you can sync, store, and access with Panoply:
Account Performance Report Request
Defines an account performance report request. Use this report to observe long-term account performance and trends. You can request impressions, impression share (%), clicks, spend, and the average cost per click for individual accounts.
Ad Extension By Ad Report Request
Defines an ad extension by ad report request. Use this report to compare how well different versions of your ad extensions are performing with each ad. That way, it's easier for you to get a holistic view of your ad performance
Ad Extension Detail Report Request
Defines an ad extension detail report request. Use this report to discover the effectiveness of individual ad extension items, for example, each link of a sitelink extension.
Ad Performance Report Request
Defines an ad performance report request. Use this report to help you determine which ads lead to clicks and conversions, and which are not performing.
Age Gender Demographic Report Request
Defines an age and gender audience report request. Use this report to discover how your campaigns and ad groups are resonating with different age groups and genders.
Campaign Performance Report Request
Defines a campaign performance report request. Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
DSA Category Performance Report Request
Defines a DSA (Dynamic Search Ads) category performance report request. Use this report to check the performance of your existing category targets or to find new categories worth targeting.
Geographic Performance Report Request
Defines a geographic performance report request. Use this report to see where your traffic is coming from: the physical location of the people searching for your ad or the locations people are searching for.
Product Match Count Report Request
Defines a product match count report request that aggregates the performance data by product group for a specified time. This report makes the task of analyzing data pertaining to multiple products within a specific subset simpler.
Product Search Query Performance Report Request
Defines a Microsoft Shopping campaign product search query performance report request. Use this report to get insight into what your audience is searching for when your ads are shown. As well as ensure that your product titles are relevant to search queries.
Publisher Usage Performance Report Request
Defines a publisher usage performance report request. Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings.
Share Of Voice Report Request
Defines a share of voice (SOV) report request. Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
Ad Dynamic Text Performance Report Request
Defines an ad dynamic text performance report request. Use this report to identify which dynamic text strings are performing well and which ones you should consider changing.
Ad Extension By Keyword Report Request
Defines an ad extension by keyword report request. Use this report to compare how well different versions of your ad extensions are performing for each keyword.
Ad Group Performance Report Request
Defines an ad group performance report request. Use this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.
Age Gender Audience Report Request
Defines an age and gender audience report request. Use this report to discover how your campaigns and ad groups are resonating with different age groups and genders.
Call Detail Report Request
Defines a call detail report request. This type of report contains all records and data that can be obtained from phone calls. Use this report to discover which accounts, campaigns, or ad groups are driving the most completed phone calls. In doing so, you can analyze the data and make more informed decisions for your business's success
DSA Auto Target Performance Report Request
Defines a DSA (Dynamic Search Ads) auto-target performance report request. Use this report to understand how your dynamic ad targets are performing and where bid adjustments may be useful.
DSA Search Query Performance Report Request
Defines a DSA (Dynamic Search Ads) search query performance report request. Use this report to see how your ads perform against search terms. The data can help you find negative keywords (so that you're not spending money targeting the wrong customer), as well as the right keywords that create conversions.
Negative Keyword Conflict Report Request
Defines a negative keyword conflict report request. Use this report to discover which keywords and negative keywords are in conflict and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.
Product Partition Performance Report Request
Defines a product partition performance report request that aggregates the performance data by product group and product partition type for a specified time. You can include details in the report, such as impressions, clicks, and spend that you can use to identify whether or not the product partitions are performing well.
Professional Demographics Audience Report Request
Defines a professional demographics audience report request. Use this report to group and analyze data stemming from people within specific job niches. You can discover how your campaigns and ad groups are resonating with different companies, industries, and job functions.
Search Query Performance Report Request
Defines a search query performance report request. Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.
User Location Performance Report Column
Defines the attributes and performance statistics columns that you can include in the User Location Performance Report Request Data Object. You can use this to see where your traffic is coming from, broken out by the physical location, and the location people are searching for.

Screenshots

It just works and it's smart. Panoply solves all of the admin headaches and gives my clients a performant and easy-to-use data warehouse.
Aron Clymer - Dataclymer
Read the customer success story

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