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Head of Marketing

Panoply is a fast-growing data platform with a strong foundation that’s getting into its next phase of growth. We are solving some of the biggest challenges businesses face when transforming into a data driven organization. Your impact will help data driven teams around the world gain insights more quickly and efficiently. As Head of Marketing you will be the full-stack full-funnel marketing leader responsible for everything from brand and product marketing to growth marketing and demand generation. This role is ideal for a self-starter who wants to take full ownership of all marketing levers, existing and new, including but not limited to lifecycle, content and go-to-market motions.

Responsibilities

• Define and execute a clear marketing strategy built around Panoply’s product advantages, market dynamics and relevance to target customers
• Build the Panoply brand through customer evangelism, content and social proof
• Understand deeply the buying process of Panoply customers and drive creation of upper, middle and lower funnel content to nurture customers through the journey
• Identify and execute on marketing communications opportunities rooted in brand strategy, telling the brand narrative through public and media relations
• Lead performance marketing initiatives including SEM, SEO, ABM
• Drive co-marketing planning and execution to build our brand and expand acquisition
• Apply analytical rigor to the Panoply marketing discipline, using hypotheses, experiments, tools and data to inform what marketing tactics are the most viable
• Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles and team success strategies
• Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high return on investment

Requirements

• 10+ years of marketing experience and 5+ team management experience at a B2B company, including strong strategic planning and proven track record of delivering results.
• Proven experience thriving and succeeding in a fast-paced high growth environment.
• Full-stack, full-funnel marketer with a range of experiences across brand/corporate marketing, product marketing, and growth marketing/demand gen.
• An exceptional storyteller.
• Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers. Scrappy and relentless drive to measure, optimize and improve results.
• Thrives in a fast-paced environment with multiple concurrent projects. Deep comfort with and ability to prioritize and function with imperfect/incomplete information.
• Excellent oral and written communications skills.

About Panoply

Panoply is revolutionizing the world of data management. Panoply is a cloud data platform that makes it easy to sync, store, and access all your business data. Panoply’s code-free, low-maintenance solution unlocks sophisticated analytics without the painful need for complex data engineering.