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Head of Marketing
Panoply is a fast-growing data platform with a strong foundation that’s getting into its next phase of growth. We are solving some of the biggest challenges businesses face when transforming into a data driven organization. Your impact will help data driven teams around the world gain insights more quickly and efficiently.
As Head of Marketing you will be the full-stack full-funnel marketing leader responsible for everything from brand and product marketing to growth marketing and demand generation. This role is ideal for a self-starter who wants to take full ownership of all marketing levers, existing and new, including but not limited to lifecycle, content and go-to-market motions.
- Define and execute a clear marketing strategy built around Panoply’s product advantages, market dynamics and relevance to target customers
- Build the Panoply brand through customer evangelism, content and social proof
- Understand deeply the buying process of Panoply customers and drive creation of upper, middle and lower funnel content to nurture customers through the journey
- Identify and execute on marketing communications opportunities rooted in brand strategy, telling the brand narrative through public and media relations
- Lead performance marketing initiatives including SEM, SEO, ABM
- Drive co-marketing planning and execution to build our brand and expand
- Apply analytical rigor to the Panoply marketing discipline, using hypotheses,
experiments, tools and data to inform what marketing tactics are the most viable
- Build, inspire, and lead a marketing organization that delivers against marketing
goals, with clearly defined roles and team success strategies
- Develop and manage marketing program budgets; measure and optimize marketing
programs to ensure activities are effective, efficient, and deliver high return on investment
- 10+ years of marketing experience and 5+ team management experience at a B2B company, including strong strategic planning and proven track record of delivering results.
- Proven experience thriving and succeeding in a fast-paced high growth environment.
- Full-stack, full-funnel marketer with a range of experiences across brand/corporate marketing, product marketing, and growth marketing/demand gen.
- An exceptional storyteller.
- Analytical, data-driven, detail-oriented nature. Loves and thrives working with
numbers. Scrappy and relentless drive to measure, optimize and improve results.
- Thrives in a fast-paced environment with multiple concurrent projects. Deep comfort with and ability to prioritize and function with imperfect/incomplete
- Excellent oral and written communications skills.
Panoply is revolutionizing the world of data management. Panoply is a cloud data platform that makes it easy to sync, store, and access all your business data. Panoply’s code-free, low-maintenance solution unlocks sophisticated analytics without the painful need for complex data engineering.
Interested in joining Panoply?
We’d love to learn more about you. Apply now and we’ll be in touch.