On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
Love the power of Python for analytics and machine learning but need a way to support it alongside other BI tools? Panoply makes it easy to pipe data to multiple analytics tools with 30+ code-free connectors you can set up in minutes.
Along with eliminating API configuration and maintenance, Panoply automatically stores a copy of your data in the cloud, making your queries faster and more stable. Plus, by powering all your BI and analytics tools with the same centralized data you can ensure that key metrics are consistent across the company, no matter who’s doing the reporting.