On Twitter’s social media platform, individuals and enterprises share photos and talk about almost anything they want to in 160 characters or less. Posts can include links to items for sale and to ecommerce or other websites. The platform collects data on views, likes, shares, clicks, and overall audience engagement. Sales aren’t the only way that businesses can benefit from their Twitter accounts. Analysis of Twitter engagement data can provide important marketing insights for planning campaigns targeted to specific demographics.
If you collect, process, and analyze Twitter data to grow your business, an enterprise-level ETL + Smart Data Warehouse can make the most of that data while keeping it safe. The one-click Panoply integration connects your Twitter account to a powerful, fast, and secure cloud data pipeline. With Panoply, you can automatically combine all your data sources with your Twitter data and connect to more than 100 BI tools for big-picture analysis.
PopSQL, the “Modern, collaborative SQL editor for your team” is a SQL editing platform that provides shareable URLs to your queries and results. PopSQL automatically displays your analytics in chart and graph formats that best fit your data. User-friendly features like query variables, search and version history make PopSQL easy for the non-programmers on your team. Panoply powers PopSQL combining and automating all three key aspects of the data stack: data ingestion, data storage and management, and query performance optimization so your PopSQL queries and graphs will be lighting fast and always up to date.