Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
PopSQL, the “Modern, collaborative SQL editor for your team” is a SQL editing platform that provides shareable URLs to your queries and results. PopSQL automatically displays your analytics in chart and graph formats that best fit your data. User-friendly features like query variables, search and version history make PopSQL easy for the non-programmers on your team. Panoply powers PopSQL combining and automating all three key aspects of the data stack: data ingestion, data storage and management, and query performance optimization so your PopSQL queries and graphs will be lighting fast and always up to date.