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Facebook Ads

Facebook Ads (Facebook Advertising) are online advertising campaigns run on Facebook through which users can retrieve, record, and store data.

Panoply’s Facebook Ads ETL integration automatically syncs your Facebook Ads data into tables inside Panoply where you can further transform it with SQL.

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Sync Facebook Ads data into Panoply

ETL the Modern Way. Get your data out of Facebook Ads so you can analyze it.
Here’s a sample of the raw Facebook Ads data that Panoply will replicate to your warehouse:
The Insights resource provides a single, consistent interface to retrieve ad statistics. Use this resource to measure the performance of your ads, ad sets, and campaigns. You can also make use of it for ads reporting and analytics needs.
The Ads resource represents the Ad object of Facebook's Marketing API. An ad object contains the data necessary to visually display an ad and associate it with a corresponding ad set.
Ads Sets
The Adsets resource represents the Ad Set object of Facebook's Marketing API. An ad set is a group of ads that share one or more of the same denominators. It enables you to group ads and retrieve their related.
View Facebook Ads documentation

Modernizing Facebook Ads ETL

What is ETL?

Integrating data for analytics can be especially hard in a fast-shifting, rapid growth startup environment, where relevant business data might be spread out across a collection of apps and spreadsheets. ETL (Extract, Transform, Load) tools will help you collect your data from APIs and file transfers (the Extract step), convert them into standardized analytics-ready tables (the Transform step) and put them all into a single data repository (the Load step) to centralize your analytics efforts.

The shift to ELT

The traditional ETL model is a relic of the pre-cloud era, when compute resources were expensive, and everything needed to be cleaned up before analysis. These days, moving the transformation step closer to the time of analysis is not only feasible, it’s desirable. ELT lets you load raw data, increasing your analytical flexibility and moving relevant data more quickly from your engineering team to your analytics and BI teams.

All in one Facebook Ads data pipeline

Panoply’s 80+ data connectors and built-in automated cloud data warehouse will let you go from a collection of siloed datasets to sophisticated analyses that integrate your Facebook Ads data in a matter of minutes. Panoply is the only tool that combines an ETL process with a data warehouse, giving you total control over your data from sync to storage. We’ll handle all the infrastructure so you can skip the engineering work and go straight to analysis with your favorite BI tool.

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“ Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations in Looker are much more fast and efficient.
John Wessel - Freshwater Systems
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