Bing Ads

Bing Ads is a search engine marketing (SEM) platform that offers advertising services on Yahoo! And Bing’s search engines to paying users.

Panoply’s Bing Ads ETL integration automatically syncs your Bing Ads data into tables inside Panoply where you can further transform it with SQL.

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Sync Bing Ads data into Panoply

ETL the Modern Way. Get your data out of Bing Ads so you can analyze it.
Here’s a sample of the raw Bing Ads data that Panoply will replicate to your warehouse:
Account Performance Report Request
Defines an account performance report request. Use this report to observe long-term account performance and trends. You can request impressions, impression share (%), clicks, spend, and the average cost per click for individual accounts.
Ad Extension By Ad Report Request
Defines an ad extension by ad report request. Use this report to compare how well different versions of your ad extensions are performing with each ad. That way, it's easier for you to get a holistic view of your ad performance
Ad Extension Detail Report Request
Defines an ad extension detail report request. Use this report to discover the effectiveness of individual ad extension items, for example, each link of a sitelink extension.
Ad Performance Report Request
Defines an ad performance report request. Use this report to help you determine which ads lead to clicks and conversions, and which are not performing.
Age Gender Demographic Report Request
Defines an age and gender audience report request. Use this report to discover how your campaigns and ad groups are resonating with different age groups and genders.
Campaign Performance Report Request
Defines a campaign performance report request. Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
DSA Category Performance Report Request
Defines a DSA (Dynamic Search Ads) category performance report request. Use this report to check the performance of your existing category targets or to find new categories worth targeting.
Geographic Performance Report Request
Defines a geographic performance report request. Use this report to see where your traffic is coming from: the physical location of the people searching for your ad or the locations people are searching for.
Product Match Count Report Request
Defines a product match count report request that aggregates the performance data by product group for a specified time. This report makes the task of analyzing data pertaining to multiple products within a specific subset simpler.
Product Search Query Performance Report Request
Defines a Microsoft Shopping campaign product search query performance report request. Use this report to get insight into what your audience is searching for when your ads are shown. As well as ensure that your product titles are relevant to search queries.
Publisher Usage Performance Report Request
Defines a publisher usage performance report request. Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings.
Share Of Voice Report Request
Defines a share of voice (SOV) report request. Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
Ad Dynamic Text Performance Report Request
Defines an ad dynamic text performance report request. Use this report to identify which dynamic text strings are performing well and which ones you should consider changing.
Ad Extension By Keyword Report Request
Defines an ad extension by keyword report request. Use this report to compare how well different versions of your ad extensions are performing for each keyword.
Ad Group Performance Report Request
Defines an ad group performance report request. Use this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.
Age Gender Audience Report Request
Defines an age and gender audience report request. Use this report to discover how your campaigns and ad groups are resonating with different age groups and genders.
Call Detail Report Request
Defines a call detail report request. This type of report contains all records and data that can be obtained from phone calls. Use this report to discover which accounts, campaigns, or ad groups are driving the most completed phone calls. In doing so, you can analyze the data and make more informed decisions for your business's success
DSA Auto Target Performance Report Request
Defines a DSA (Dynamic Search Ads) auto-target performance report request. Use this report to understand how your dynamic ad targets are performing and where bid adjustments may be useful.
DSA Search Query Performance Report Request
Defines a DSA (Dynamic Search Ads) search query performance report request. Use this report to see how your ads perform against search terms. The data can help you find negative keywords (so that you're not spending money targeting the wrong customer), as well as the right keywords that create conversions.
Negative Keyword Conflict Report Request
Defines a negative keyword conflict report request. Use this report to discover which keywords and negative keywords are in conflict and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.
Product Partition Performance Report Request
Defines a product partition performance report request that aggregates the performance data by product group and product partition type for a specified time. You can include details in the report, such as impressions, clicks, and spend that you can use to identify whether or not the product partitions are performing well.
Professional Demographics Audience Report Request
Defines a professional demographics audience report request. Use this report to group and analyze data stemming from people within specific job niches. You can discover how your campaigns and ad groups are resonating with different companies, industries, and job functions.
Search Query Performance Report Request
Defines a search query performance report request. Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.
User Location Performance Report Column
Defines the attributes and performance statistics columns that you can include in the User Location Performance Report Request Data Object. You can use this to see where your traffic is coming from, broken out by the physical location, and the location people are searching for.
View Bing Ads documentation

Modernizing Bing Ads ETL

What is ETL?

Integrating data for analytics can be especially hard in a fast-shifting, rapid growth startup environment, where relevant business data might be spread out across a collection of apps and spreadsheets. ETL (Extract, Transform, Load) tools will help you collect your data from APIs and file transfers (the Extract step), convert them into standardized analytics-ready tables (the Transform step) and put them all into a single data repository (the Load step) to centralize your analytics efforts.

The shift to ELT

The traditional ETL model is a relic of the pre-cloud era, when compute resources were expensive, and everything needed to be cleaned up before analysis. These days, moving the transformation step closer to the time of analysis is not only feasible, it’s desirable. ELT lets you load raw data, increasing your analytical flexibility and moving relevant data more quickly from your engineering team to your analytics and BI teams.

All in one Bing Ads data pipeline

Panoply’s 80+ data connectors and built-in automated cloud data warehouse will let you go from a collection of siloed datasets to sophisticated analyses that integrate your Bing Ads data in a matter of minutes. Panoply is the only tool that combines an ETL process with a data warehouse, giving you total control over your data from sync to storage. We’ll handle all the infrastructure so you can skip the engineering work and go straight to analysis with your favorite BI tool.

Screenshots

Panoply has given us drastic improvements in query speed and brought all our data in one place. Our visualizations in Looker are much more fast and efficient.
John Wessel - Freshwater Systems
Read the customer success story

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