Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
SQL is the lingua franca of analytics, but your business users may be more comfortable with self-service BI tools than writing SELECT statements. Supporting both is no problem with Panoply. We make it easy to query and model your data from 30+ data sources with Panoply’s built-in SQL workbench (or your own favorite Postgres-flavored workbench) and sync data to multiple analytics tools, no ETL code required. Along with eliminating tedious setup and maintenance, Panoply’s built-in storage makes your queries faster, your pipelines more robust, and ensures that all your reporting is based on a single source of truth. Don’t choose between the SQL workbench you love and the BI tool the rest of the company can’t live without. Power both with Panoply.