Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
Both non-programmers and pro-level designers can take advantage of Metabase’s user-friendly data analytics feature. This BI tool has built-in queries and visualizations, so no SQL coding is needed to get results. But with Metabase’s SQL interface, designers can write their own custom queries and share the results with their teams. And even beginners can create their own shareable dashboards. When you add the Panoply Metabase integration, the entire ETL process is managed securely and automatically. ETL is the flow that powers any data operations. Panoply’s all-in-one pipeline is the only fully integrated cloud service that combines an automated ETL with a data warehouse. It sorts, simplifies and manages your data in one place, so you save time and effort on prep work. And your latest data is always processed and streamed in real time to your Metabase queries and dashboards.