Panoply’s easy to use integration systems allow MailChimp customers to store and analyze their eCommerce, email marketing, and advertising data in one central location, without requiring a complete data warehousing infrastructure.
MailChimp is an automated email marketing and newsletter platform, used in the eCommerce industry. MailChimp’s data reporting provides companies with detailed information about their emails, from demographic data to engagement.
The Panoply platform extracts that data directly from MailChimp, integrates it into its cloud based data warehouse without requiring any ETL or ELT processing, and makes it immediately accessible for analysis. It is instantly available to be combined or compared against other data sources and can be analyzed to help you make more effective emails and marketing decisions that improve your ROI.
The QuickSight pay-per-use BI tool makes data analytics accessible to enterprises of all sizes. By using QuickSight’s built-in machine learning, you can create interactive dashboards to share with your teams. It delivers business insights to your apps on any device. This user-friendly analytic platform scales automatically from 10 to 10,000 users. With QuickSight’s APIs, you can embed self-service analytics in your apps and seamlessly authenticate the users who need access. Its SPICE in-memory calculation engine lets thousands of users do complex analytics at the same time, while it protects your source data. QuickSight uploads data from the cloud and on-premises from many third-party data sources, databases, and AWS services. But you can connect QuickSight to any data source with the Panoply integration. The all-in-one Panoply ETL continuously uploads, processes, and streams all your data types. This powerful automated ETL pipeline is fully integrated with a cloud data warehouse.