Managing, optimizing, and reporting on Twitter advertising is easier than ever with Panoply. Twitter Ads, the on-site advertising service on the Twitter platform, provides a wealth of data for analysts and marketers. Panoply stores this data directly onto the Panoply Smart Data Warehouse, where it can be analyzed and combined with all other advertising or data sources. Panoply’s end to end data management platform then makes it possible for companies to extract, query, report, and monitor Twitter ad data. This helps you analyze how advertisements are performing, develop more effective campaigns, and identify new social media marketing opportunities all instantly from within the Panoply platform.
PopSQL, the “Modern, collaborative SQL editor for your team” is a SQL editing platform that provides shareable URLs to your queries and results. PopSQL automatically displays your analytics in chart and graph formats that best fit your data. User-friendly features like query variables, search and version history make PopSQL easy for the non-programmers on your team. Panoply powers PopSQL combining and automating all three key aspects of the data stack: data ingestion, data storage and management, and query performance optimization so your PopSQL queries and graphs will be lighting fast and always up to date.