Easily integrate Google Analytics data into Panoply, the leading cloud based end-to-end data management platform. Google Analytics has long been one of the premier tools for collecting on-site performance and marketing metrics. Yet storing and analyzing that data is often complex, and requires time-consuming organization and frequent extraction and transformation. Panoply makes collecting, managing, and analyzing Google Analytics data simple. Panoply seamlessly integrates audience, acquisition, behavior, and conversion data in real time, storing it in your cloud data warehouse for instant access. Whether you’re evaluating your SEO, optimizing the user experience, or evaluating online marketing strategy, Panoply turns a traditionally time intensive and laborious process into one that is simple, fast, and requires no traditional data warehousing infrastructure.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.