Amazon Redshift vs. Supermetrics vs. Panoply

Redshift is a Data Warehousing Platform Designed for Data Engineers

Redshift is a cloud-based data warehouse designed for data scientists and data engineers. It includes built-in BI tools for data analysis and a SQL workbench allowing multiple users to query data. The Redshift platform is high-performing but lacks built-in integrations, forcing users to find third-party tools to pull in data. While experienced data engineers may be at home with this highly technical platform, it may prove unwieldy for users new to data analysis.

Supermetrics is a Data Connector for Spreadsheets

Supermetrics is a data connector designed for marketers and small businesses. It allows users to extract marketing and analytics data and deliver it to platforms suited for reporting, visualization, or storage. The platform’s direct integration with Google Data Studio provides a simple solution for data visualization, though users may encounter a learning curve when choosing which dimensions and metrics to pull in, and without a built-in SQL workbench blending data may be difficult.

Panoply is a Data Warehouse + ETL Platform for Analysts

Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.

Data Source Connectors

Amazon Redshift Connectors

Redshift’s lack of native data connectors may be a significant drawback for many users. Without integrations, users must find third party tools to pull in data which will add additional time, expense, and learning curve.

Supermetrics Connectors

Supermetrics offers 60+ data connectors and is directly integrated with Google Sheets, Google Data Studio, Excel, and BigQuery. Users may find data brought into Google Data Studio for visualization purposes is not easy to transform, and blending data will also be difficult as Supermetrics lacks a SQL workbench.

Panoply Connectors

Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.

Pricing Structure

Amazon Redshift Pricing

Redshift has multiple, complicated pricing options based on data consumption per second, data storage, and compute capacity. Enterprise-level clients may ultimately find this pricing cost-effective, but new data users may find it challenging and time-consuming to determine which pricing option is right for them.

Supermetrics Pricing

Supermetrics offers different pricing plans for connected platforms. Pricing is tiered and based on the number of users, data sources, and refreshes. Users must contact the Supermetrics Sales team to get pricing information for certain platforms where pricing is not listed.

Panoply Pricing

Panoply offers both monthly and annual plans starting as low as $299 per month. Its pricing model is simple and transparent, based on how many query bytes users need.  There are no extra fees for adding users or the number data connectors used so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.

Get Started

Get started with Panoply by beginning a free trial. Try all of Panoply’s features free for 21 days, no credit card required or strings attached. Or to learn more about Panoply, request a custom demo.