About
Features
Connectors
Pricing
Getting started
To help, we’ve compared Funnel and Panoply on key factors like price, ease of use, and compatibility so you can make an informed decision that fits your needs.
Funnel is an ETL Tool Built for Marketers
Funnel is an ETL tool designed for marketers and data analysts at small businesses. The platform integrates with 500+ marketing and advertising data sources and transforms the collected data into automated marketing reports. Options for data visualization are very limited and the Funnel platform does not include the option to use SQL, so users will need to rely on third party platforms for these types of capabilities.
Panoply is a Data Warehouse + ETL Platform for Analysts
Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.
Compare Funnel and Panoply features
Cloud-based collection and retention of data.
Pipelines that sync data between a source and a destination.
Automated structuring, cleaning, and standardization of raw data.
A tool that enables you to create SQL queries to analyze data.
How complicated the tool is to use.
How much and what types of support are provided.
Features that ensure data control and consistency.
Protocols that ensure data safety and adherence to industry standards; includes SOC 2, HIPAA, and GDPR.
Built-in integrations with top business intelligence tools.
Built-in integrations with top ETL tools.
Built-in integrations with cloud-based platforms that connect applications, systems, and technologies.
Ability to try the product prior to purchasing.
Data Source Connectors
Funnel Connectors
Funnel offers native integrations with major BI tools and with 500+ data sources, including most ad platforms, analytics platforms, and social media channels. Users will find its many integrations essential as the platform does not include a SQL workbench and provides limited options for data visualization.
Panoply Connectors
Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.
Pricing Structure
Funnel Pricing
Funnel has a tiered pricing plan based on user’s ad spend. All tiers allow for unlimited users and data sources but data destinations are an additional cost. Many users find Funnel’s price point to be higher than that of comparable platforms.
Panoply Pricing
Panoply offers both monthly and annual plans starting as low as $299 per month. Its pricing model is simple and transparent, based on how many query bytes users need. There are no extra fees for adding users or the number data connectors used so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.
Get Started
Get started with Panoply by beginning a free trial. Try all of Panoply’s features free for 21 days, no credit card required or strings attached. Or to learn more about Panoply, request a custom demo.
Getting started is easy
Set up a data warehouse & connect your data in minutes.