Fivetran vs. Supermetrics vs. Panoply

Compare software solutions
If you’re like most businesses, data is everywhere, but syncing, storing, and accessing it is a challenge. An analytics stack is the answer, but deciding how to build one isn’t easy.

To help, we’ve compared Fivetran, Supermetrics, and Panoply on key factors like price, ease of use, and compatibility so you can make an informed decision that fits your needs.

Fivetran is an ETL Tool Designed for Data Analysts

Fivetran is a cloud-based ETL tool best suited for data engineers and data analysts. Its many integrations help users quickly push data to a BI tool or data warehouse, but the UI may be clunky for new data users and it lacks a SQL workbench. Users will need to transfer data to the BigQuery data warehouse in order to query their data and create reports as Fivetran does not provide the ability to work with data directly in its platform.

Supermetrics is a Data Connector for Spreadsheets

Supermetrics is a data connector designed for marketers and small businesses. It allows users to extract marketing and analytics data and deliver it to platforms suited for reporting, visualization, or storage. The platform’s direct integration with Google Data Studio provides a simple solution for data visualization, though users may encounter a learning curve when choosing which dimensions and metrics to pull in, and without a built-in SQL workbench blending data may be difficult.

Panoply is a Data Warehouse + ETL Platform for Analysts

Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.

Compare Fivetran, Supermetrics and Panoply features

Platform Features
Data storage

Cloud-based collection and retention of data.

Available for an additional charge via BigQuery.
No. Data is stored on connected platforms.
ETL

Pipelines that sync data between a source and a destination.

Data Transformation

Automated structuring, cleaning, and standardization of raw data.

SQL Workbench

A tool that enables you to create SQL queries to analyze data.

No. But does utilize SQL queries to transform data.
Technical Skill Required

How complicated the tool is to use.

Support

How much and what types of support are provided.

Provides support via ticket system.
Provides email support.
Industry leading chat & live support
Data Governance

Features that ensure data control and consistency.

Security (HIPAA, SOC-2, GDPR)

Protocols that ensure data safety and adherence to industry standards; includes SOC 2, HIPAA, and GDPR.

HIPAA, GDPR
GDPR and CCPA compliant
HIPAA, SOC-2 & GDPR compliant
Compatible with BI tools

Built-in integrations with top business intelligence tools.

Compatible with ETL tools

Built-in integrations with top ETL tools.

Compatible with IPaaS

Built-in integrations with cloud-based platforms that connect applications, systems, and technologies.

Trial Availability

Ability to try the product prior to purchasing.

14-Day Free Trial
14-day free trial
14-Day Free Trial

Data Source Integrations

Fivetran Integrations

Fivetran offers 150+ integrations with data sources, allowing users to extract data quickly and efficiently. Users will also need to utilize integrations to query data and create reports as Fivetran lacks a SQL workbench and the ability to work with data within the app.

Supermetrics Integrations

Supermetrics offers 60+ data connectors and is directly integrated with Google Sheets, Google Data Studio, Excel, and BigQuery. Users may find data brought into Google Data Studio for visualization purposes is not easy to transform, and blending data will also be difficult as Supermetrics lacks a SQL workbench.

Panoply Integrations

Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.

Try Panoply, no credit card required

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Pricing Structure

Fivetran Pricing

Fivetran offers a complicated pricing model based on data consumption. Pricing tiers are based on “credits” and users will need to calculate their data “rows at rest”, “rows updated,” and “monthly active rows.” Both experienced and new users may struggle to navigate this convoluted pricing model.

Supermetrics Pricing

Supermetrics offers different pricing plans for connected platforms. Pricing is tiered and based on the number of users, data sources, and refreshes. Users must contact the Supermetrics Sales team to get pricing information for certain platforms where pricing is not listed.

Panoply Pricing

Panoply offers both monthly and annual plans starting as low as $200 per month. Its pricing model is simple and transparent: users pay for the number of data sources they use and the amount of data they store. There are no extra fees for adding users or the number of queries run, so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.

Get Started

Get started with Panoply by beginning a free trial. Try all of Panoply’s features free for 14 days, no credit card required or strings attached. Or to learn more about Panoply, request a custom demo.

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