Fivetran vs. Supermetrics vs. Panoply

Fivetran is an ETL Tool Designed for Data Analysts

Fivetran is a cloud-based ETL tool best suited for data engineers and data analysts. Its many integrations help users quickly push data to a BI tool or data warehouse, but the UI may be clunky for new data users and it lacks a SQL workbench. Users will need to transfer data to the BigQuery data warehouse in order to query their data and create reports as Fivetran does not provide the ability to work with data directly in its platform.

Supermetrics is a Data Connector for Spreadsheets

Supermetrics is a data connector designed for marketers and small businesses. It allows users to extract marketing and analytics data and deliver it to platforms suited for reporting, visualization, or storage. The platform’s direct integration with Google Data Studio provides a simple solution for data visualization, though users may encounter a learning curve when choosing which dimensions and metrics to pull in, and without a built-in SQL workbench blending data may be difficult.

Panoply is a Data Warehouse + ETL Platform for Analysts

Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.

Data Source Connectors

Fivetran Connectors

Fivetran offers 150+ integrations with data sources, allowing users to extract data quickly and efficiently. Users will also need to utilize integrations to query data and create reports as Fivetran lacks a SQL workbench and the ability to work with data within the app.

Supermetrics Connectors

Supermetrics offers 60+ data connectors and is directly integrated with Google Sheets, Google Data Studio, Excel, and BigQuery. Users may find data brought into Google Data Studio for visualization purposes is not easy to transform, and blending data will also be difficult as Supermetrics lacks a SQL workbench.

Panoply Connectors

Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.

Pricing Structure

Fivetran Pricing

Fivetran offers a complicated pricing model based on data consumption. Pricing tiers are based on “credits” and users will need to calculate their data “rows at rest”, “rows updated,” and “monthly active rows.” Both experienced and new users may struggle to navigate this convoluted pricing model.

Supermetrics Pricing

Supermetrics offers different pricing plans for connected platforms. Pricing is tiered and based on the number of users, data sources, and refreshes. Users must contact the Supermetrics Sales team to get pricing information for certain platforms where pricing is not listed.

Panoply Pricing

Panoply offers both monthly and annual plans starting as low as $299 per month. Its pricing model is simple and transparent, based on how many query bytes users need.  There are no extra fees for adding users or the number data connectors used so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.

Get Started

Get started with Panoply by beginning a free trial. Try all of Panoply’s features free for 21 days, no credit card required or strings attached. Or to learn more about Panoply, request a custom demo.