Adverity is an AI-driven analytics platform for digital marketers and data analysts. The platform offers an extensive library of integrations, pre-built dashboards with the ability for customization, and uses AI to provide actionable insights into marketing data and performance. Adverity does not provide data storage and requires users to connect to a third party to meet storage needs. It also lacks a SQL workbench to aid in manipulating and transforming data, which may be limiting for some users.
Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.
Cloud-based collection and retention of data.
Pipelines that sync data between a source and a destination.
Automated structuring, cleaning, and standardization of raw data.
A tool that enables you to create SQL queries to analyze data.
How complicated the tool is to use.
How much and what types of support are provided.
Features that ensure data control and consistency.
Protocols that ensure data safety and adherence to industry standards; includes SOC 2, HIPAA, and GDPR.
Built-in integrations with top business intelligence tools.
Built-in integrations with top ETL tools.
Built-in integrations with cloud-based platforms that connect applications, systems, and technologies.
Ability to try the product prior to purchasing.
Adverity provides 400+ data connectors to Marketing, Sales, and CRM platforms, and other data sources.
Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.
Prospective users must contact Adverity to receive a quote. Adverity does not publicly list pricing and instead creates custom pricing based on the number of data integrations, accounts, and data uses.
Panoply offers both monthly and annual plans starting as low as $299 per month. Its pricing model is simple and transparent, based on how many query bytes users need. There are no extra fees for adding users or the number data connectors used so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.