Google Ads is Google’s platform for digital business advertisement. If you’re new to Google Ads analysis, you’ll need to understand the kind of data on the platform.With better knowledge of how to analyze a Google Ads report, you’ll understand how…
Continue reading The Analyst’s Guide to Google Ads & Successful Ad Spends
Google released Google Analytics 4 (GA4) in October 2020 in an effort to improve upon the previous generation called Universal Analytics (UA).The update to GA4 provides some new analysis features like the ability to find advertising work tools and the ability to…
An analytics database (usually read-only) serves as the data repository used for the sole purpose of analytics in an organization.Since its primary aim is business intelligence (BI) and analytics, it should be different from the operational database.To choose the best and fastest analytical…
Continue reading Top 4 Analytics Databases (SQL & NoSQL): The Best and the Fastest
Data architecture is the system behind how an organization collects, stores, and integrates data.All organizations should have a structure for their datasets to ensure efficiency in handling and manipulating them. Some of the advantages of having structured datasets include:Continue reading…
Continue reading What is Data Architecture? People, Process & Technology
