Google Cloud Platform has long been the cloud provider of choice for web analytics, with the impressive BigQuery being Google’s massively parallel processing (MPP) option. (You’ve probably heard about MPP if you’re on Hadoop.)Continue reading BigQuery Data Types Examined & Explained
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Redshift Query Queues: The Complete Guide
Data Warehousing RedshiftEven the most potent database is still prone to the terrifying error any database system can face: query bottlenecks. Sometimes the systems that manage our queries can’t process in the same way as we do. So our questions return accurate…
History of Data Visualization: Pivotal Moments Analysts Can Learn From
Being Data-Driven BI and Data Visualization
Data visualization is defined as the graphical representation of information and data.Using visual elements like charts, graphs, and maps helps audiences to see and understand trends, outliers, and patterns in the data.While we may think of data visualization as a…
Continue reading History of Data Visualization: Pivotal Moments Analysts Can Learn From
5 Best Reverse ETL Tools & Their Alternatives
ETL and ELT
At some point, you will begin to recognize that there is more potential in your data than just charts and dashboards.You’ve probably thought to yourself: if I could get the data in this dashboard back to a tool like Hubspot or Salesforce, I…
Continue reading 5 Best Reverse ETL Tools & Their Alternatives
Incremental Loading: The Smarter Way to Update Data
Data WarehousingA data warehouse aims to make sense of a specific subject over time by analyzing historical data. This system, also called the decision-making support system, can tackle trends as diverse as the percentage of client churn or beer consumption trends…
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Complete Guide to Data Collection for Data Science: Step-by-Step
Being Data-Driven
Did you know that data collection is one of the most time-consuming steps in the process of data science? But it’s definitely not as terrifying as data cleaning.The explosion in data production is making all organizations more data-driven.Collecting data is the…
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The Analyst’s Guide to Google Ads & Successful Ad Spends
Data Warehousing
Google Ads is Google’s platform for digital business advertisement. If you’re new to Google Ads analysis, you’ll need to understand the kind of data on the platform.With better knowledge of how to analyze a Google Ads report, you’ll understand how…
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How to Create a Data Dictionary: 5 Tools + (Free Template!)
Being Data-Driven
A data dictionary defines all the critical metrics and terms your business uses. It’s a simple idea that dramatically impacts how effectively your business can use its data.But how do you create a data dictionary?Continue reading How to Create a…
Continue reading How to Create a Data Dictionary: 5 Tools + (Free Template!)
How To Analyze PostgreSQL Data in Power BI
TutorialsPower BI increases its adoption among the most experienced users each day. Thanks to being a user-friendly tool with various data sources to connect to, it helps analyze distinct data sources within the same console.In this post, I’ll show you…
How Data Analytics Can Help You Grow Your Retail Business
Being Data-Driven
Modern consumers expect a streamlined & personalized service from the retailers with whom they do business. If you can’t fulfill their expectations for an efficient and targeted product offering, many of them will waste no time in taking their business elsewhere.For retail…
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The Analyst’s Guide to Google Analytics 4
Data WarehousingGoogle released Google Analytics 4 (GA4) in October 2020 in an effort to improve upon the previous generation called Universal Analytics (UA).The update to GA4 provides some new analysis features like the ability to find advertising work tools and the ability to…
9 Most Useful BigQuery SQL Functions for Efficency
Data Warehousing
Google BigQuery is a serverless data warehouse solution that aims to be cost-effective and highly scalable, allowing businesses to analyze large amounts of data with speed and efficiency.It also comes with some very useful SQL functions that make handling common business cases much…
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