Data quality is still the top problem for analytics teams: 56% of respondents to dbt Labs’ State of Analytics Engineering 2025 report named it one. In order to improve data management, data managers must track and monitor key performance indicators…
Continue reading Data Management KPIs: 15 Metrics to Track and How to Improve Them
Overseeing a fast-moving, dynamic marketing department is no easy task. Chief marketing officers (CMOs) need to juggle a variety of responsibilities while making sure the department stays on track to meet its quarterly and annual goals. This process is infinitely easier…
Continue reading Why You Need a CMO Dashboard and What to Put on It
Companies today are increasingly collecting large volumes of data from cloud services, mobile applications, and connected devices. Yet many struggle with deploying data. This prevents them from enjoying the full benefits of their digital investments. According to one recent study, just…
Data blending combines information from multiple sources for analysis, often within a report rather than a new stored dataset. To do it reliably, identify the question, match shared fields, align what each row represents, clean the data, and validate the…
Continue reading What Is Data Blending? How to Blend Multiple Data Sources
