Segment vs. Panoply
Compare software solutions
About
Features
Connectors
Pricing
Getting started
If you’re like most businesses, data is everywhere, but syncing, storing, and accessing it is a challenge. An analytics stack is the answer, but deciding how to build one isn’t easy. To help, we’ve compared Segment and Panoply on key factors like price, ease of use, and compatibility so you can make an informed decision that fits your needs.
Segment is a Data Tracking Platform for Customer Data
Segment is an event tracking platform designed for retail, small businesses, and app developers. It captures events (such as form submissions) and pushes that data simultaneously to a user’s CRM, EMS, data warehouse, and other analytics tools. Segment’s primary advantage is its ability to unify the identity of a visitor and track their progress through the sales funnel. The platform does not provide a data warehouse, built-in SQL workbench, or robust customer service, which may prove challenging for some users.
Panoply is a Data Warehouse + ETL Platform for Analysts
Panoply is the easiest way to sync, store, and access all your business data. The platform combines a powerful data warehouse with code-free ETL, which results in quick and easy setup and minimal upkeep. Users can query data directly in Panoply or connect their preferred analytical notebook or BI tool.
Compare Segment and Panoply features
Platform Features
Data storage
Cloud-based collection and retention of data.
ETL
Pipelines that sync data between a source and a destination.
Data Transformation
Automated structuring, cleaning, and standardization of raw data.
SQL Workbench
A tool that enables you to create SQL queries to analyze data.
Technical Skill Required
How complicated the tool is to use.
Support
How much and what types of support are provided.
Data Governance
Features that ensure data control and consistency.
Security (HIPAA, SOC-2, GDPR)
Protocols that ensure data safety and adherence to industry standards; includes SOC 2, HIPAA, and GDPR.
Compatible with BI tools
Built-in integrations with top business intelligence tools.
Compatible with ETL tools
Built-in integrations with top ETL tools.
Compatible with IPaaS
Built-in integrations with cloud-based platforms that connect applications, systems, and technologies.
Trial Availability
Ability to try the product prior to purchasing.
Data Source Connectors
Segment Connectors
Segment includes over 300 integrations allowing users to capture event data, unify a visitor’s identity, and push this data to a CRM, EMS, data warehouse, and other analytics tools.
Panoply Connectors
Panoply provides built-in ETL integrations with dozens of data sources, including popular cloud APIs, databases, CRMs, advertising platforms, and file storage systems. Users can also pipe data in through partners like Stitch or Fivetran or pull in data via an S3 bucket. Once data is synced, users can query it via Panoply’s workbench or connect their favorite BI tool.
Pricing Structure
Segment Pricing
Segment’s pricing tiers are based on the number of data sources and customers or visitors that are being tracked. The platform offers a free version that includes 2 data sources and up to 1,000 visitors per month.
Panoply Pricing
Panoply offers both monthly and annual plans starting as low as $299 per month. Its pricing model is simple and transparent, based on how many query bytes users need. There are no extra fees for adding users or the number data connectors used so cost is more predictable than with pay-by-the-hour or pay-by-the-row models.