Shopify is eCommerce software that simplifies online sales and collects important customer data. With Shopify, merchants can not only create a digital storefront, but start to understand the impact of marketing campaigns on conversions…and their bottom line. But merchants that are looking for deeper insights like RFM reporting or CLV analysis may soon become frustrated by the limitations of Shopify’s built-in reporting. Thankfully, Panoply’s code-free cloud data platform makes it easy to sync and store your Shopify data and to combine it with other critical ecommerce data sources like Google Ads, Facebook Ads, and Stripe, unlocking game-changing advanced analytics that just aren’t possible with Shopify alone.
Tableau is one of the most popular data analysis and visualization tools, and its low-code interface makes it easy to generate a wide range of attractive visualizations and interactive dashboards. Tableau shines on reporting and shareability, allowing users to share analyses easily within their organization while maintaining control over who has access. For a modern touch, Tableau has one of the most robust mobile experiences in the industry. Tableau also offers a set of over 150 built-in functions for calculations and data analysis and a range of pre-built data connectors. When it comes time to bring in a broader array of data sources into Tableau, connect to Panoply to get access to over 100 automated data connectors without writing a single line of code.